Khairil Anwar 's Study Won The Best Paper Award At The Academics World International Conference In Tokyo, Japan

Study: Factors Determining Consumer Behaviour towards Purchases of Safer Cars in Malaysia.

Khairil Anwar is a firm advocate of road safety. He is currently the Secretary General of ASEAN NCAP – a new car assessment program for Southeast Asia – at the Malaysian Institute of Road Safety Research (MIROS). Prior to this, he headed MIROS’ Crash Safety Engineering unit and worked in Japan.

Eager to challenge himself and enhance his management skills, Khairil Anwar enrolled at UCSI University to pursue the DBA. Pursuing his affinities, he employed the theory of planned behaviour to investigate consumer behaviour towards purchasing safer cars in Malaysia. Purposed to understand preferences and identify the gaps that that prevent a five-star car safety scenario in Malaysia, the study won the Best Paper Award at the Academics World International Conference in Tokyo, Japan.