Blue Ocean Strategy Preview

special talk by:

CREATING UNCONTESTED MARKET SPACE DESPITE ECONOMIC CHALLENGES


Raj Kumar
Blue Ocean Strategy consultant, practitioner and CEO of UCSI Consulting Group

BUILDING BOS INTO THE CURRICULUM


Professor Dr Geoffrey Williams
Director, Academy of Responsible Management S/B

5 October 2017 | 9.30am - 11.30am | Q-Sentral

Q Sentral, UCSI Consulting Group, Level 12, Jalan Stesen Sentral, KL Sentral, 50470 Kuala Lumpur, Malaysia

14 October 2017 | 10.30am - 12.30pm | Showroom Gallery, UCSI University

Showroom Gallery, Block A, Level 1, UCSI University (Taman Connaught), Cheras, KL

MBA (Blue Ocean Strategy)

Business leaders advocate Blue Ocean Strategy. Global companies apply it. Now, make it work for you. The MBA (Blue Ocean Strategy) is designed to equip you with insights on strategy formulation and execution. Discover value innovation through the simultaneous pursuit of differentiation and low costs. Create uncontested market space. Make the competition irrelevant. Delivered in a format that fits your personal and professional commitments, this MBA exists for one purpose: The impact you will make on your work.

THE UCSI ADVANTAGE

The only postgraduate programme that specialises in Blue Ocean Strategy in the Asia Pacific Region.

The programme provides an opportunity for the MBA (BOS) graduate to be part of the Global BOS Community of Practice by being appointed as a BOS affiliate with UCSI BOS Consulting, subject to fulfilling some requirements.

There are only four BOS Community of Practice-certified members globally, and UCSI BOS Consulting in Malaysia is one of them.

Invaluable networking opportunities and enriching experience with course mates made up of well-established individuals comprising high-ranking civil servants and experienced corporate leaders.

Programme Details

Approval Code MQA/FA1320; 01-2022
Classification MBA
Subject Area with special focus in Blue Ocean Strategy (BOS)
Course Mode Full Time
Course Duration 1.5 Years
Location UCSI University, Kuala Lumpur Campus